William M. Madway
Director, Campaign Planning, CSR Strategies & PR Research & Evaluation

William M. MadwayTwo qualities set William apart from the crowd: First, he is an idea person?a man who gets the job done?to produce a big impact for clients. He lives by a personal branding statement: ?Big Ideas. Bigger Results.?? The second is his ability to bring the best of business and academia to his clients. He applies practical communications experience to work in media and marketing research. Additionally, he has taught at two of the top U.S. business schools: Wharton and Villanova. He earned communications-related master’s degree at The Wharton School and The George Washington University.

One project that exemplifies his extraordinary qualities is the Philadelphia 100. In 1988, the new business formation rate in Philadelphia lagged behind other regions of the country. Research indicated that the presence of regional entrepreneurial role models is the primary driver of the business start-up rate. Using this knowledge, he teamed with four other business leaders to create the Philadelphia 100, a program to identify and publicize the fastest growing, privately held companies in the Philadelphia region. The idea was to inspire more Philadelphians to start new businesses by showcasing the region?s entrepreneurial success stories.

To implement the program, he brought together three organizations: The Wharton School?s Small Business Development Center, The Entrepreneurs? Forum of Greater Philadelphia, and the Philadelphia Business Journal. More than 20 years later, this partnership and the Philadelphia 100 program are still going strong. As for the Philadelphia region, a 2012 report by the Startup Genome ranked Philadelphia among the Top 40 start-up ecosystems in the world. It is also worth noting that the Philadelphia 100 has inspired the creation of similar programs in 25+ regions around the U.S.

While William?s focus is public relations consulting, he continues to pursue his passion for education. He coordinates the Marketing Management Association?s Teaching Innovation Competition, and serves on the Editorial Review Board of the Journal for Advancement of Marketing Education. His interests include politics, international travel, playing the ancient Chinese tile game of Mah Jongg, and, of course, family.

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