Many organizations make the same mistake: they blanket news outlets and journalists with irrelevant or ‘boiler-plate’ news releases, believing that free publicity will follow. Media outlets are bombarded daily with hundreds of releases, and admit that most end up in the trash, without a read.
Empowerment Enterprises, Ltd. maintains an up to date and comprehensive media list. We pair the right journalists to your message. Reporters are creative people with a passion for discovering unique and interesting story lines. We take the time to get to know them through media tours and networking opportunities. Occasionally, we introduce you to journalists as a spokesperson or a category expert for future stories, or share additional thoughts, data, or even an opposing viewpoint that a reporter may want to further explore.