One of the easiest ways to engage with your followers, critics, shareholders, clients, voters, or customers is through social media. The key to successful social media engagement is to be both proactive and personal: listen to feedback and respond authentically and in real time.
Social media is large, immediate, permanent, and extremely public. When individuals feel strongly about a company’s performance on social or environmental issues, one online complaint can quickly become a community of negative sentiment that can’t be ignored. If viewed as an opportunity to continually improve your brand, image and reputation, social media can actually be used to minimize risk by pruning fall out, while also gaining important knowledge.
Empowerment Enterprises, Ltd. can establish, manage, or improve your social media practices and teach your internal social media team how to use it effectively.